newbalance.com
At New Balance, I shaped the visual experience of newbalance.com by selecting and refining imagery across site components. Every crop and composition was intentional; supporting product storytelling, enhancing clarity, and maintaining a cohesive, elevated brand presence.
Digital Banners
Social Media Posts
I edited and retouched imagery for both organic and paid social content, helping translate campaign moments into polished, platform-ready visuals. I balanced typography and composition to ensure each post felt intentional, cohesive, and distinctly on-brand across channels.
Cooper Flagg Collaboration
I helped develop social, website, affiliate, email, and out-of-home content supporting the brand ambassador relationship with Cooper Flagg for New Balance Hoops. I worked across multiple channels to adapt campaign assets, helping the brand storytelling while maintaining a cohesive and elevated presence.
Promotional Emails
I designed and laid out marketing emails that supported seasonal campaigns and product launches. I worked within brand guidelines to organize typography and imagery into clear, effective layouts that felt consistent and easy to navigate.
